Suburb Data is a property research platform that houses a well-known algorithm (AI) called “DSR” or Demand to Supply Ratio.

The DSR works by pulling millions of data points into powerful property statistics to give investors the tools they need to find the top investment suburbs in Australia.

You can completely tailor your research to suit your budget, criteria, risk appetite and more.

There are many comprehensive tools and features inside our research platform, such as suburb scores, heat maps, market metrics, historical charts, context rulers (where you can quickly check out the performance, percentiles and median values of a location compared to the national average) as well as statistics to help you gauge the pressure on property prices.

You can check out our Features Page for more on this. (We’ll be adding even more soon!)

DSR3 is the latest (and best) version of the DSR.

It measures the “Demand To Supply Ratio” of every suburb across Australia, using even more statistics than its predecessors DSR Lite and DSR+, so investors can find locations with the best capital growth potential (and avoid the lemons).

Typically, anything above 60 gets us excited. Each market comes with its own statistical average, so this will vary based on what we’re specifically looking at, as well as any other requirements you may have.

For example, it may have a high DSR of 72 – but the gross rental yield for that suburb is not suitable as an investment for you. Or, perhaps more interestingly, it has a high DSR but on further investigation with the Heat Maps, you discover it is a “stand alone” market – meaning that there aren’t clusters of heat coming from its neighbouring suburbs. This may come with potential risk, and looking at an alternative market would be a safer option.

Using all of the features together (Historical Charts, Market Metrics, etc), you can get a much more comprehensive insight into the specific location. This will allow you to dive even deeper into the “living and breathing” reality of the suburb, on top of the DSR score that measures its capital growth potential.

The first version of the DSR algorithm was created in 2010. This means that the AI has grown in power, intelligence, and accuracy during this time.

We’re not “new kids on the block” who jumped on the tech boom bandwagon recently – we introduced it back in 2010. We’re Subject Matter Experts. We’ve been property investors since 2002.

Our data is as accurate and up to date as possible (with some of the data going back to 1990) – and we hold ourselves accountable to this data with a Statistical Reliability (SR) score that tells you how reliable the DSR score is for a particular location.

The fact is: data is not always available for every property market. While there is almost always some data available (and we have got to a point now where we can almost implicitly trust what the DSR algorithm is telling us), some locations have an incomplete list of stats, which can throw off the DSR.

The SR score (also a score out of 100) allows you to measure the reliability of the DSR, so you have more confidence in what the data is telling you. Handy if you’re about to invest hundreds of thousands of dollars in a particular location.

Yes. We have back-tested DSR3. It outperforms DSR+, which outperforms the original DSR, which has been beating the national growth rate with its monthly predictions since 2010.

Typically, you would expect us to say “by 500%” so you’re instantly swayed to sign up. We don’t do this here – and we think big, cookie-cutter marketing numbers like this are misleading.

The fact is – our algorithm works more than it doesn’t, but since its inception in 2010, we have seen it fail too. And we want to share this with you so you have complete transparency across the numbers, and what you can realistically expect from AI.

“Free data” is play data, mock/fake data used to trial the system. “Live data” is real data.

(Please don’t make your investment decisions on the free data.)

The aim of the free trial is to get you familiar with the tools, see how it all works, and see if you like it – without being charged anything.

You can switch from free to live data any time you like and vice-versa.

In “trial” mode you see it exactly as you would in “live” mode, so you can test out different searches, get a quote for them to see how much it would cost to access real data, and troubleshoot the tools to see what modes, searches, and features work best for you.

As you only ever pay for the data you want – this means you can try ahead of time what you might be interested in looking at. Once in live mode, you can search your history and simply switch on live data. There is a lot of freedom with the tools – so the fake data lets you play around and build up your confidence. You’ll see what we mean once you’re inside 🙂

As a general rule, we are very cautious of people and places that are giving away up-to-date data for free.

Our data is not a lead magnet, it is our product.

By this, we mean: the data is our product, our service, and like all products and services, we charge for it. If this isn’t the case, and you are getting it for free elsewhere, chances are YOU are the product and not the data. (For example, it is highly likely you’re getting free data so they can sell you a Buyers Agent package costing tens of thousands of dollars, or they promote a development project, or something else that’s really NOT free.)

Our data isn’t “just any” data – it’s premium data. It contains everything you need to locate the best areas to invest in… with a very powerful algorithm driving the growth predictions. This information is quite literally worth hundreds of thousands of dollars in capital gains, so we value our product and its ability to help you make an informed, evidence-backed decision.

No. Suburb Data is a research platform designed to help you shortlist the best suburbs to buy in.

For example, say you know that your budget is $500,000 and you’re chasing at least 4.5% rental yield per annum, you can put in this specific information, as well as many other key variables, and ask the tool to scan every suburb across Australia to find the areas that match your criteria and, importantly, are primed to grow in value.

From there, you will be given a shortlist of suburbs – with heaps more information (and suburb scores) that help you determine where the best return on investment is.

And this is really “top level” – the real power of the tool is diving deep on the statistics where you can set benchmarks for Auction Clearance Rates, how much stock is on the market (so you can avoid oversupply, which is the enemy to capital growth), vacancy rates, the proportion of renters in a market, statistical reliability, and many more.

Unlike many Buyers Agents who just buy in pockets they are familiar with, or where they have business relationships (so they can do deals faster), Suburb Data uses DATA to determine where to buy.

Once you’ve shortlisted your suburb, you can then jump on a real estate advertising company like www.realestate.com.au or www.domain.com.au to search for properties within that location (you’ll know whether to search for units or houses in that market based on your research with us).

Location choice impacts your investment decision by hundreds of thousands of dollars. The choice of the individual property may have less consequence.

Having a “feel good” experience with someone who buys a property for you isn’t where you should be focusing your attention – focus on “the return.” Focus on the location first – this is where you will find the return.

Because we charge per use, this means you only ever pay for the data you want.

So how much it costs really depends on what data you want to see, and how you chose to conduct your research, i.e. you can put in as little as $10, or you can try out absolutely everything and spend much more.

As a general rule – if you are doing your proper due diligence and are maximising the tool to its full potential, it should set you “back” about $200 or so up-front and then set you “forward” hundreds of times more than that in the immediate years to follow.

If you only got an extra $20,000 from using this research platform (for $200), that’s a 10,000% return on investment.

You can find our property research tutorial videos here.